Sarah Macaluso has been promoted to Vice President of Client Experience & Strategy at Red Sage, a full-service integrated marketing, public relations, and website development agency headquartered in North Alabama. Red Sage is one of the state’s fastest-growing agencies, recognized in Business Alabama’s 2022 Top Ranked Magazine as the #1 Public Relations & Advertising firm hailing from Huntsville & Decatur.
“Over and over, Sarah has proven her value to Red Sage and the clients she serves,” said Ellen Didier, Red Sage Founder & President. “This latest promotion is very well deserved and will allow Sarah to focus more completely on ensuring the services Red Sage provides and the relationships we build with our clients are second to none.”
Since joining the Red Sage team in 2018, Sarah has worked with executive leadership to bring new, innovative solutions and services to clients, yielding some of the agency’s most impressive results in ongoing marketing efforts and campaigns. Sarah’s efforts have helped craft the agency’s project management best practices and strategy standards of excellence to train the Red Sage Accounts team, delivering quality results and an enjoyable experience to Red Sage clients.
Sarah’s new role as Vice President of Client Experience & Strategy is a first for the agency and reflects its commitment to delivering excellence for its clients.
“Sarah is an outstanding strategist, who understands the value of integrated communications and when to apply different cross-channel tactics for maximum return on investment,” said Michelle Stark, Vice President of Sales and Marketing. “In the role of Vice President, she can even more effectively nurture our agency’s institutional commitment to surprising and delighting our partners.”
Outside of Red Sage, Sarah enjoys serving the North Alabama region in her areas of passion including community and economic development initiatives as well as supporting the leadership community of Greater Huntsville. She currently serves on the Board of Directors of the Singing River Trail, a 200-mile greenway connecting eight counties of North Alabama, and Leadership Greater Huntsville as the Recruitment/Marketing Vice Chair. As Launch 2035’s Public Relations & Marketing strategic advisor, she works with the Board to promote the regional partnership of community and business leaders in Limestone, Madison, Morgan, and Jackson counties with the mission of strengthening the North Alabama economy. Sarah is also member of the Huntsville Committee of 100’s Young Professionals.
Red Sage Communications, Inc. is a full-service integrated communications agency with offices in Huntsville and Decatur, Alabama. For more than a decade, the company has been known as one of the region’s most respected agencies for the quality of work and customer responsiveness. Red Sage supports strategic planning, branding, traditional and digital advertising, social media, multimedia content marketing, public relations, web development, graphic design, and more. The agency is also a regional specialist in several areas: business-to-business, business-to-government, economic development, and community marketing. Learn more about Red Sage at www.redsageonline.com.