Red Sage Communications, Inc., one of Alabama’s top full-service, integrated communications agencies, has hired Tonya Retherford as an Account Executive.
Retherford specializes in B2B and B2G marketing, and brings years of branding, strategic planning, internal communications, culture building, and sustained public relations and media placement experience to the agency. She has successfully served in leadership roles with several organizations, including the YMCA of Middle Tennessee and award-winning agencies in Nashville, Tennessee and Savannah, Georgia.
A native of North Alabama, Retherford is a graduate of The University of Alabama with a Bachelor of Arts in English/Public Relations and a Master of Arts in Integrated Marketing Communications.
“It’s such a privilege to return to my North Alabama roots and to join an agency as respected as Red Sage in the industry,” said Retherford. “It’s energizing to be surrounded with such an exceptional team of talented individuals committed to doing excellent work on behalf of our clients.”
“We are very excited to welcome Tonya and Wendy Daehn to Red Sage,” said President Ellen Didier. “Together, they bring a level of experience and knowledge to Red Sage that will continue to serve our clients at the next level.”
Recently recognized as one of Alabama’s Top 15 Advertising Agencies and Top 5 Public Relations Firms in Business Alabama’s 2021 Top Rank Magazine, Red Sage prioritizes a tailored, data-driven approach to creative marketing, leveraging its many areas of expertise to create unique solutions for partners of all sizes. Named “Alabama’s Small Business of the Year” in 2017 by The Chamber of Commerce Association of Alabama and the Business Council of Alabama, Red Sage’s team of creative thinkers and doers are frequently honored for their work in local, national and international competitions. These honors include accolades from the American Advertising Awards (ADDYS), Web Awards, and MarCom Awards for Excellence in Marketing and Communications. Red Sage has also been honored for business and marketplace ethics by The Better Business Bureau of North Alabama.