Joe Knoch

President, Air Essentials, Inc.

Joe Knoch
President
Air Essentials, Inc.

Tell us about your company… 

Air Essentials is a HVAC company that has focused on indoor air quality since its inception and prides itself on giving honest assessments and outstanding customer service. We clean HVAC units and corresponding duct systems (commercial, industrial, medical, and residential) to rid them of dust, debris, mold, and other contaminants that most people do not want to even think about. We also offer other services from HVAC sales, service, and maintenance to chimney and dryer vent cleanings.

What would you like to share about your company and team? 

Air Essentials is a locally owned small business that has earned its reputation of being a leader in handling air quality issues in both the home and places of work. One way we do this is by in- vesting in our employees to make sure our staff is continuously trained, certified, and that they maintain those certifications. Our staff is non-commission based, so they are never incentivized to sell something that our customers do not need. We also believe in giving back to the communities that we serve; from serving on boards from various nonprofits such as the Better Business Bureau of North Alabama, to the YMCA, and 305 8th St.

What challenges have you conquered during the pandemic? 

Truthfully, the pandemic was rough on us. Our core customers are those most concerned about air quality in their homes or workplaces; they are suffering from allergies, weakened immune systems, or just having dust issues or experiencing bad odors in their homes. The majority of those very customers with concerns were the most conscious about COVID-19 and its possible transmission, so they did not want others in their home during this time. For those that did allow us in, we followed all safety protocols recommended by the CDC. We also lost one lead technician due to illness and one to a career change. The pandemic limited our ability to interview for new employees. With plenty of prayer, perseverance, and use of the PPP program, we were able to manage through these difficulties – believing that the demand for our services would eventually be far beyond what it was prior to the pandemic. We are currently hiring!

Why should companies consider investing in HREGI? 
A HREGI investment is something one can actually see the results of their investment dollars by simply listening to or reading the news. Knowing the money you invest helps recruit new businesses and more skilled jobs to the area, plus helping ensure that the goal of an adequately trained workforce is in place, is rewarding in itself.

This article appears in the December 2021 issue of Initiatives magazine, a publication of the Huntsville/Madison County Chamber.