Red Sage Communications is proud to announce the promotion of Abby Guasti, APR, to Manager of Culture and Communications. In her new role, Guasti will lead and drive forward people-focused strategies and activities that support the professional development of team members and agency culture. In addition, Guasti will serve as the agency lead for internal communications strategies and manage ongoing external communications. Since joining the Red Sage team in 2021 as the Senior Account Executive, Abby has utilized her strengths as a project manager to deliver effective strategy, expertise, and evaluation that best served some of the agency’s largest clients to reach their goals. This experience uniquely qualifies her to implement a culture and communications strategy fitting one of the state’s fastest-growing and top-ranked agencies.

As an awarding-winning PR practitioner, Guasti has worked in Nashville, TN, and Huntsville, AL gaining experience in a variety of industries such as education, healthcare, non-profits, and the music industry. The expertise acquired over 20 years of internal and external communication, strategic planning, relationship cultivation, event planning and execution, and B2C marketing perfectly aligns with the Red Sage standard of providing an experience of excellence.

Guasti attended the University of North Alabama, where she received her BS in Public Relations with a minor in Public Communication and a minor in Journalism. She received her MA in Civic Leadership from Lipscomb University and earned her Accreditation in Public Relations in 2011. The North Alabama native currently resides with her family in Huntsville.