LSINC Corporation, a Huntsville, AL based business, is excited to announce Jim Lambert is joining the leadership team as Chief Commercial Officer (CCO). He has a combined 41 years of experience in the publishing, prepress, graphic arts, and printing markets.

As CCO, Lambert will oversee the implementation of sales and commercial strategies and objectives, define the organization’s commercial policies, and drive business growth and market share. In this role, Lambert can combine his technical knowledge with his strong marketing and business development skills.

“Jim is a leader in digital print, and we’re excited to bring him on board,” said LSINC CEO Alicia Ryan. “His vision will help set up LSINC to succeed on a global level.”

Lambert most recently served as Vice President of the Digital Division for INX International Ink Co.; a position given to him after INX purchased Innovative Solutions Inc., a company Lambert founded. Innovative Solutions focused on the design and manufacturing of Digital Inkjet printer equipment for the billboard and point of purchase display markets. The digital division for INX International created unique ink chemistries and print engines for the Drop-On-Demand inkjet printing market and grew to a dominant position in the digital hardware, ink, and coating markets under his leadership.

“I am excited to join LSINC,” says Lambert. “I’ve been watching the company as it has grown into one of the industry leaders in digital printing devices. They are technically proficient and have a great reputation for customer service. I look forward to helping with their growth plan and explore new markets for their unique technologies and expertise.”

Lambert’s background also includes being the Executive Director of the Publishing and Prepress Division for Intergraph Computer Systems where he was responsible for prepress servers and software, and the interface to desktop platforms from Apple and Microsoft.