

Small Business
P.R.O.P.E.L.
Small Business & Entrepreneur Summit
October 28–29
LOCATION: Stovehouse, Huntsville, AL
P – Promote innovation and entrepreneurship
R – Resource businesses with tools and support
O – Open doors to new opportunities and partnerships
P – Prepare entrepreneurs for sustainable growth
E – Engage the community and ecosystem
L – Launch ideas through collaboration and competition
Up to $60,000 will be awarded to Pitch Contestant winners!
P.R.O.P.E.L. is made possible by InnovateAL and the Huntsville/Madison County Chamber Foundation.

What is P.R.O.P.E.L. and Who Is It For?
- Startup Founders & Entrepreneurs – Particularly those innovating in advanced manufacturing, aerospace, biotechnology, and cybersecurity.
- Individuals or teams looking to pitch, gain visibility, and attract resources or partnerships.
- Small Business Owners -Especially those aiming for sustainable growth or exploring innovation and tech integration; and those seeking resources, connections, or exposure to new opportunities.
- Investors & Venture Capitalists – Looking to discover emerging ventures in targeted industries.
- Corporate & Industry Partners – especially in the summit’s focus sectors, looking to partner with or support startups, or identify innovative suppliers or solutions.
- Entrepreneur Support Organizations & Resource Providers – incubators, accelerators, technical assistance providers, etc.; those seeking to engage with entrepreneurs, offer tools, and expand their networks.
- Community Stakeholders & Ecosystem Builders – People who play a role in engaging and connecting different parts of the entrepreneurial pipeline.
Let’s P.R.O.P.E.L. Small Business Innovation Together!
Advancing Small Business Forward
Chamber to host new event in Huntsville October 28-29
The P.R.O.P.E.L. Small Business & Entrepreneur Summit is more than just an event – it’s a platform designed to elevate entrepreneurship, drive innovation, and foster meaningful connections across Huntsville’s small business ecosystem. Guided by six core principles – Promote, Resource, Open, Prepare, Engage, and Launch – the summit will empower small businesses, entrepreneurs and the organizations that support them.
The summit will place a strategic spotlight on high-growth, high-impact industries including advanced manufacturing, aerospace, biotechnology, cybersecurity and digital infrastructure. By uniting entrepreneurs, small businesses, investors, industry leaders, and ecosystem partners, P.R.O.P.E.L. aims to create a collaborative environment where innovation and opportunity converge.
Entrepreneurs will take center stage during live pitch competitions, where they’ll present their ventures to a panel of judges for the chance to win cash prizes that can help fuel their next stage of growth. Demo day sessions will give entrepreneurs and small businesses a platform to showcase their cutting-edge products and technologies aligned with key industry sectors.
Adding to the energy of the summit is the SolutionLAB, where small businesses pitch their “solution” to the innovation priorities and procurement needs identified by industry partners – opening new pathways for collaboration and procurement opportunities.
Attendees can expect engaging panel discussions on essential topics for small business growth, including securing funding, attracting top talent, harnessing digital tools, and expanding through strategic partnerships. These sessions are crafted to provide actionable advice and inspiration for entrepreneurs at every stage. Plus, attendees will help select the winners of the pitch competitions held on both days of the summit, so come ready to participate and make your voice count!
Whether you’re an emerging entrepreneur, an established small business owner, corporate decision-maker, or ecosystem supporter, the P.R.O.P.E.L. Summit provides the tools, resources, and relationships to move your work – and the region – forward.
Whether you’re interested in pitching, participating as an industry partner, or attending to learn and cheer companies on, keep an eye on upcoming Chamber eblasts for details on the P.R.O.P.E.L. Small Business & Entrepreneur Summit, taking place October 28–29 at Stovehouse in Huntsville. Also, watch for the release of the daily agenda – each day kicks off with a Founders & Funders Fun Run/Bike Ride through downtown Huntsville or Cummings Research Park.
Join us as we promote entrepreneurship, open new doors, and P.R.O.P.E.L. small business innovation into the future. The future starts here. Don’t miss your opportunity to be part of it!
Tuesday, Oct. 28, 2025
Time | Royal | Belle | Belle Patio |
---|---|---|---|
8–9:15 a.m. | Booth Setup (Resource Partner, IdeaSTAGE Pitch and SolutionLAB/Mission Match Contestants) & Registration | Panel and Pitch Setup | Partner Showcase Setup |
8:30–9:15 a.m. | Registration / Continental Breakfast | ||
9–9:15 a.m. | Transition | Transition | Transition |
9:15–10 a.m. | Demo Day (IdeaSTAGE Pitch and SolutionLAB/Mission Match Contestants) | PANEL: Belle: D1P1 In Partnership with UAH Invention to Innovation Center (I2C) Title: Inside the Investor’s Mind: What It Takes to Secure Venture Description: Venture investment can be a game-changer, but it isn’t the right path for every business. In this panel, a group of seasoned venture investors will break down what they look for in a company, when venture funding makes sense, and how entrepreneurs can prepare themselves and their businesses for the process. Attendees will gain practical insights into investor expectations, learn how to determine whether venture capital aligns with their goals, and hear real examples of what sets successful pitches apart. Whether you’re exploring funding options or ready to scale, this session will help you decide if venture capital is the right move for your business. Moderators: Rigved Joshi, Director, I2C and Angie Sandritter, CEO, Hubtricity Panelists: – Nelson Chu, Managing Director at Kinetic Ventures – Alexis Mclaughlin, Lead Associate at Booz Allen Ventures – Dan Madden, Principal at Squadra Ventures – Honorable Veronica Daigle, President of Red Cell Partners – Bob Crutchfield, Strategic Analyst Bronze Valley | Partner Showcase |
10–10:15 a.m. | Transition | Transition | Transition |
10:15–11:15 a.m. | IdeaSTAGE Pitch Competition | ||
11:15 –11:30 a.m. | Transition | Transition | Transition |
11:30 a.m.–1 p.m. | KEYNOTE (1) /LUNCHEON Speaker: Steve Hill Retired President and CEO AEgis Technologies | ||
1–1:15 p.m. | Transition | Transition | Transition |
1:15–2 p.m. | Demo Day (IdeaSTAGE Pitch and SolutionLAB/Mission Match Contestants | SolutionLAB/Mission Match | Partner Showcase/Panel: Belle Patio: D1P2 Presented by: Small Business Development Center (SBDC)/APEX Accelerator Title: Navigating the Economy: What Small Businesses Need to Know Description: This session will explore the current economic climate and its impact on small businesses. Attendees will gain insights into key trends, challenges, and opportunities that shape today’s marketplace, along with practical strategies for resilience and growth. Designed for entrepreneurs and business owners, the discussion will provide tools to better navigate uncertainty and position their companies for success. Moderator: TBD Panelists: TBD |
2–2:15 p.m. | Transition | Transition | Transition |
2:15–3 p.m. | PANEL: Royal: D1P3 Presented by: North Alabama Society for Human Resource Management (NASHRM) Title: Beyond the Algorithm: Why People Still Power Business Success Description: AI can streamline tasks and spark ideas, but it can’t replace the creativity, connection, and culture that make businesses thrive. In this panel, we’ll explore how entrepreneurs and small business leaders can embrace AI as a supportive tool while keeping people — employees, customers, and communities — at the center. Walk away with practical tips for using AI to free up time for what matters most: building relationships, fostering innovation, and growing a healthy workplace culture. Moderator: Caitlin Sampson, Human Resource Manager, TriVector Services Panelist: TBD | SolutionLAB/Mission Match | Partner Showcase/Panel: Belle Patio:D1P4 Presented by the Defense Tech Accelerator |
3–3:15 p.m. | Transition | Transition | Transition |
3:15–4 p.m. | PANEL: Royal: D1P5 Presented by WIT // HSV Title: Beyond the Code: Authentic Leadership in Tech Description: Authentic leadership in the tech space goes beyond technical skills. This talk explores how individuals are reshaping leadership norms by bringing their whole selves to the table. Moderator: Ambrosia Patterson, Huntsville Practice and Strategy Lead – Accenture Federal Services Speakers: – Brent Yonk, Section Chief, FBI – Will Johnson, Huntsville Market Lead, Palantir – Angela Rittenbach, Founder and CEO, Riverstone Solutions | SolutionLAB/Mission Match | Partner Showcase/Panel: Belle Patio:D1P6, Panel Presented by The Catalyst Center for Business & Entrepreneurship Title: Unlocking Innovation: How to Win SBIR/STTR Funding for Your Business Description: Billions in federal funding are available each year through the SBIR and STTR programs—are you ready to compete for it? Whether you’re a startup developing breakthrough tech or a small business looking to scale, this panel will demystify the process of securing non-dilutive funding through these highly competitive programs. Hear directly from past awardees, agency insiders, and SBIR/STTR experts about what it takes to craft a winning proposal, avoid common pitfalls, and build relationships with government partners. Don’t miss this opportunity to learn how your innovation can get funded—and go further. Moderator: Victoria Tripiano, Mentor-Protégé / Innovation & Technology Program Manager, Government Contracting Center Panelists: – Chase Whortman, Founder, President and CEO of Outpost Technologies – Dave Truit, SBIR/STTR Center Liaison to Marshall Space Flight Center – Dr. Greg Bacon, Co-founder of Omicron Research Corporation, now an OASYS, INC. subsidiary – Katie Faatz, Small Business Liaison Officer; Key Initiatives Program Manager; Mentor Protégé, SBIR/STTR & HBCU/MSI, The Boeing Company – Michele K. Platt, Founder and Chief Executive Officer of AVNIK Defense Solutions – Candace Wright, Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) Program Manager, Missile Defense Agency (MDA) |
4–4:30 p.m. | Transition/ Demo Day Teardown (IdeaSTAGE and SolutionLAB/Mission Match competitors tear down their booths) | Transition | Transition |
4:30–6:30 p.m. | Partner Showcase, Awards Reception and Networking! Presented by Huntsville Utilities | Partner Showcase, Awards Reception and Networking! Presented by Huntsville Utilities |
Wednesday, Oct. 29, 2025
Time | Royal | Belle | Belle Patio |
---|---|---|---|
8–9:15 a.m. | Booth Setup (NextSTAGE Pitch Contestants) & Registration | Panel and Pitch Setup | |
8:30–9:15 a.m. | Registration / Continental Breakfast | ||
9–9:15 a.m. | Transition | Transition | Transition |
9:15–10 a.m. | Demo Day (NextSTAGE Pitch Contestants) | PANEL: Belle: D2P1 Presented by Innovate AL Title: The Alabama Advantage: Resources to Launch, Grow, and Thrive Description: Alabama is rich with resources designed to help small businesses launch, grow, and thrive—but knowing where to start can be a challenge. This panel will highlight key programs and support systems available through the Alabama Department of Commerce, the Economic Development Partnership of Alabama (EDPA) and Innovate Alabama. Panelists will share insights on how to access funding, mentorship, technical assistance, and innovation support, while spotlighting the state’s growing commitment to empowering entrepreneurs. Whether you’re just starting out or ready to scale, this session will equip you with the tools and connections to make the most of what Alabama has to offer. Moderator: Ashley Engles-Ross, VP Small Business, Huntsville/Madison County Chamber Panelists: – Cynthia Crutchfield, CEO Innovate Alabama – Angela Smith, Senior Project Manager, Alabama Department of Commerce – Estes Hughes, VP Innovation and Talent, EDPA – David Mallot, Founder and CEO, SpaceFactory | Partner Showcase |
10–10:15 a.m. | Transition | Transition | Transition |
10:15–11:15 a.m. | NextSTAGE Pitch Competition | ||
11:15 11:30 a.m. | Transition | Transition | Transition |
11:30 a.m.–1 p.m. | KEYNOTE (2) / LUNCHEON Speaker: Matt Sloane, CSO & Co-Founder, SkyfireAI SkyFireAI featured by NBC News: SkyfireAI Credited with Saving 13 Lives: In the aftermath of Hurricane Helene, SkyfireAI crews were dispatched to provide immediate support for search and rescue operations and the delivery of critical medical supplies by drone. Watch the video. | ||
1–1:15 p.m. | Transition | Transition | Transition |
1:15–2 p.m. | Demo Day (NextSTAGE Pitch Contestants) | Panel: Belle: D2P2 Presented by the AI Research Collaborative (ARC) Title: AI in Action: Programs and Partnerships Fueling Growth in North Alabama Description: North Alabama is rapidly emerging as a hub for artificial intelligence, fueled by innovative initiatives and collaborative organizations. This panel explores the strategies, partnerships, and community-driven efforts that are accelerating AI growth and shaping the region’s future. Moderator: Jeff Gronberg, CEO, deciBel Research Panelists: – Greg Fasking, Sr. VP and CMO, U.S. Space & Rocket Center – Rigved Joshi, Director, I2C – Larry Lowe, CIO, City of Huntsville – Lynn Troy, President, Troy 7 | Panel: Belle Patio: D2P3- Presented by the Huntsville Association of Small Businesses in Advanced Technology (HASBAT) Title: Mission Possible: Small Business Success in Huntsville’s GovCon Market Description: Join the Huntsville Association of Small Businesses in Advanced Technology (HASBAT) for an insider’s look at how to thrive in one of the nation’s most dynamic government contracting markets. This panel of HASBAT leaders and industry experts will dive into the strategies that drive small business success in defense, aerospace, and technology. From building strategic partnerships to understanding the value of your “Competi-mates,” attendees will gain practical insights on creating powerful networks, how to and the benefits of securing subcontract and prime opportunities, and positioning innovative capabilities for real-world solutions. Learn how to market your expertise, team effectively, and strengthen proposal strategies to accelerate growth. Whether you’re a startup with big ideas or an established small business ready to scale, you’ll walk away with actionable insights and the benefits of connecting, competing, and contributing to Huntsville’s thriving GovCon community. Moderator: TBD Panelists: TBD |
2–2:15 p.m. | Transition | Transition | Transition |
2:15–3 p.m. | PANEL: Royal: D2P4 Presented by Alabama A&M University Title: AI for Small Business: What’s Out There and How to Use It Wisely Description: Artificial Intelligence (AI) is transforming the way businesses of every size operate—but for small businesses, the challenge is knowing what tools exist and how to use them effectively. This panel, featuring AI specialists from Microsoft, will demystify today’s most accessible AI technologies and share practical ways small businesses can integrate them into daily operations. Moderator: Dr. Timothy Mantz, Dean of the College of Business and Public Affairs at Alabama A&M University Panelists: – Dr. Ed Pearson, Associate Dean for Student Success-College of Engineering, Technology, and Physical Sciences (CETPS) – ShaVonne Cammack, Founder and Managing Partner of Council Consulting Group LLC – Dr. Lyndell J. Parris, Director of the Venture Hub Entrepreneurship & Innovation Center at Alabama A&M | PANEL: Belle: D2P5 Presented by Neighborhood Concepts Title: Fueling the Future: CDFIs and Small Business Counselors Powering Entrepreneurs Description: Entrepreneurs often cite access to capital and technical assistance as their greatest barrier to growth. Community Development Financial Institutions (CDFIs) and small business resource centers step in to fill this gap – providing flexible financing, technical assistance and connections to resources that traditional lenders often can’t offer. This panel brings together Alabama-based CDFIs and non-profits to explore how mission driven companies are fueling small business growth across the State. From supporting startups to scaling established enterprises, panelists will share insights on building inclusive economic growth, ensuring that all entrepreneurs – regarding of background or zip code – have the opportunity to innovate, compete and thrive. | Partner Showcase Teardown |
3–3:15 p.m. | Transition | Transition | Transition |
3:15–4 p.m. | Demo Day Teardown (NextSTAGE competitors tear down their booths) | PANEL: Belle: D2P6 Presented by Hubtricity Title: From Idea to Exit: Lessons from Successful Founders Description: Join a dynamic conversation with entrepreneurs who have navigated the full business journey—from refining their initial concept to scaling operations, securing the funding needed for growth, and ultimately achieving a successful exit. These seasoned founders will share candid insights on what worked, what they would do differently, and the critical decisions that shaped their companies’ trajectories. Whether you’re just starting out or planning your next move, this panel offers valuable lessons on innovation, resilience, and the realities of building and selling a business. Moderators: Sierra Pena, Managing Director, BronzeValley Investment Accelerator, and Angie Sandritter, CEO Hubtricity Panelists: – Brandon Kruse, Founder HuntsvilleWest | Awards Reception, Hackathon and Networking Setup |
4-4:30 p.m. 4:30–6:30 p.m. | Afterburner Setup The Afterburner! Hackathon, Awards, and Networking! In partnership with AI Huntsville and the Space Camp Institute | Afterburner Setup The Afterburner! Hackathon, Awards, and Networking! In partnership with AI Huntsville and the Space Camp Institute |
Applications closed on Friday, Oct. 10 for people who would like to pitch at P.R.O.P.E.L. Our team is sorting through the entries. Stay tuned — we’ll be in touch very soon to let you know if you’re selected. If you aren’t selected, you’ll still have time to register as an attendee.
Here are the three categories for the pitch competition:
IdeaSTAGE: This category shines a spotlight on high-growth, high-impact industries such as advanced manufacturing, aerospace, biotechnology, cybersecurity, and digital infrastructure. North Alabama entrepreneurs and entrepreneurial teams eligible to compete should be in the early stages of exploring market problems and brainstorming innovative solutions within these fields. Ideal applicants are focused on creativity, early validation, and building a unique value proposition that lays the foundation for future business development and long-term growth.
NextSTAGE: Companies applying in this category are in need of seed money and are in the concept or early startup stage, with a viable business idea that has been shaped into an initial product, prototype, or service model but lacks sufficient capital to scale. These businesses often have founders and small teams actively working to validate their concept, refine business processes, and identify early customers or markets.
SolutionLAB/Mission Match is designed for companies ranging from early-stage startups with validated prototypes to growth-stage ventures with proven products and customer traction. Whether you are refining your business model or scaling into new markets, SolutionLAB provides a platform to connect with defense stakeholders, national security partners, and strategic investors.
Registration is now open for attendees. Register here.
FOR ANY QUESTIONS PLEASE CONTACT:

Ashley Engles-Ross, IOM
Vice President, Small Business
256-535-2043
Contact Our Small Business Team