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Small Business

P.R.O.P.E.L.
Small Business & Entrepreneur Summit
October 28–29

LOCATION: Stovehouse, Huntsville, AL

P – Promote innovation and entrepreneurship
R – Resource businesses with tools and support
O – Open doors to new opportunities and partnerships
P – Prepare entrepreneurs for sustainable growth
E – Engage the community and ecosystem
L – Launch ideas through collaboration and competition

What is P.R.O.P.E.L. and Who Is It For?

Let’s P.R.O.P.E.L. Small Business Innovation Together!

Advancing Small Business Forward

Chamber to host new event in Huntsville October 28-29

The P.R.O.P.E.L. Small Business & Entrepreneur Summit is more than just an event – it’s a platform designed to elevate entrepreneurship, drive innovation, and foster meaningful connections across Huntsville’s small business ecosystem. Guided by six core principles – Promote, Resource, Open, Prepare, Engage, and Launch – the summit will empower small businesses, entrepreneurs and the organizations that support them.

The summit will place a strategic spotlight on high-growth, high-impact industries including advanced manufacturing, aerospace, biotechnology, cybersecurity and digital infrastructure. By uniting entrepreneurs, small businesses, investors, industry leaders, and ecosystem partners, P.R.O.P.E.L. aims to create a collaborative environment where innovation and opportunity converge.

Entrepreneurs will take center stage during live pitch competitions, where they’ll present their ventures to a panel of judges for the chance to win cash prizes that can help fuel their next stage of growth. Demo day sessions will give entrepreneurs and small businesses a platform to showcase their cutting-edge products and technologies aligned with key industry sectors.

Adding to the energy of the summit is the SolutionLAB, where small businesses pitch their “solution” to the innovation priorities and procurement needs identified by industry partners – opening new pathways for collaboration and procurement opportunities.

Attendees can expect engaging panel discussions on essential topics for small business growth, including securing funding, attracting top talent, harnessing digital tools, and expanding through strategic partnerships. These sessions are crafted to provide actionable advice and inspiration for entrepreneurs at every stage. Plus, attendees will help select the winners of the pitch competitions held on both days of the summit, so come ready to participate and make your voice count!

Whether you’re an emerging entrepreneur, an established small business owner, corporate decision-maker, or ecosystem supporter, the P.R.O.P.E.L. Summit provides the tools, resources, and relationships to move your work – and the region – forward.

Whether you’re interested in pitching, participating as an industry partner, or attending to learn and cheer companies on, keep an eye on upcoming Chamber eblasts for details on the P.R.O.P.E.L. Small Business & Entrepreneur Summit, taking place October 28–29 at Stovehouse in Huntsville. Also, watch for the release of the daily agenda – each day kicks off with a Founders & Funders Fun Run/Bike Ride through downtown Huntsville or Cummings Research Park.

Join us as we promote entrepreneurship, open new doors, and P.R.O.P.E.L. small business innovation into the future. The future starts here. Don’t miss your opportunity to be part of it!

Tuesday, Oct. 28, 2025

TimeRoyalBelleBelle PatioSuite ASuite B
6–7 a.m.CRP: Founders Bike Ride
8–9:15 a.m.Booth Setup (Pitch and SolutionLAB Contestants) & RegistrationIdeaSTAGE and Panel SetupPartner Showcase Setup
8:30–9:15 a.m.Registration / Continental Breakfast
9–9:15 a.m.TransitionTransitionTransition
9:15–10 a.m.Demo Day (SolutionLAB)PANEL: Belle: D1P1
Presented by Working in Tech (WIT)

Title: Beyond the Code: Authentic Leadership in Tech

Description: Authentic leadership in the tech space goes beyond technical skills. This talk explores how individuals are reshaping leadership norms by bringing their whole selves to the table.

Panel organizer: “Working In Tech,” a North Alabama-based community platform dedicated to educating, inspiring, and empowering individuals with the expertise, mentorship, and connections needed to thrive in STEM careers.

Moderator: Ambrosia Patterson, Huntsville Practice and Strategy Lead for Accenture Federal Services
Partner Showcase
10–10:15 a.m.TransitionTransitionTransitionTransition
10:15–11:15 a.m.IdeaSTAGE (Ideation Pitches)
10:15 a.m.–12 p.m.TransitionTransitionTransitionTransition
12–1:30 p.m.KEYNOTE (1) /LUNCHEON
Speaker: Steve Hill
Retired President and CEO
AEgis Technologies
1:30–1:45 p.m.TransitionTransitionTransitionTransitionTransition
1:45–2:30 p.m.PANEL: Royal: D1P2
Presented by the Small Business Development Center (SBDC)
Demo Day (IdeaSTAGE companies)Partner ShowcaseSolutionLAB: AccentureSolutionLAB: Innovation Command
2:30–2:45 p.m.TransitionTransitionTransitionTransitionTransition
2:45–3:30 p.m.
PANEL: Royal: D1P3
PANEL: Belle: D1P4
Presented by the Defense Tech Accelerator

Title: From 10 to 100: Scaling with Strategy and Purpose
Partner ShowcaseSolutionLAB: PalantirSolutionLAB
3:30–3:45 p.m.TransitionTransitionTransitionTransitionTransition
3:45–4:30 p.m.PANEL: Royal: D1P5PANEL: Belle: D1P6 Reception SetupSolutionLABSolutionLAB
4:30–6:30 p.m.Partner Showcase and Reception

Wednesday, Oct. 29, 2025

TimeRoyalBelleBelle Patio
6–7 a.m.Founders Run: Downtown HSV
8–9:15 a.m,Booth Setup (Pitch) & RegistrationNextSTAGE and Panel SetupPartner Showcase
8:30–9 a.m.Registration / Continental Breakfast
9–9:45 a.m.Demo DayPANEL: Belle: D2P1Partner Showcase
9:45–10 a.m.TransitionTransitionTransition
10–11:45 a.m.NextSTAGE Pitch
11:45 a.m.–12 p.m.TransitionTransition
12–1:30 p.m.KEYNOTE (2) / LUNCHEON
1:30–1:45 p.m.TransitionTransition
1:45–2:30 p.m.PANEL: Royal: D2P2
Presented by The Catalyst Center for Business & Entrepreneurship

Title: Unlocking Innovation: How to Win SBIR/STTR Funding for Your Business
PANEL: Belle: D2P3
Presented by the North Alabama Society for Human Resource Management (NASHRM)

Title: People Power: Navigating HR Challenges in Today’s Business Environment
Partner Showcase Teardown
2:30–2:45 p.m.TransitionTransitionTransition
2:45–3:30 p.m.PANEL: Royal: D2P4
Presented by Hubtricity

Title: From Idea to Exit: Lessons from Successful Founders

Description: Join a dynamic conversation with entrepreneurs who have navigated the full business journey—from refining their initial concept to scaling operations, securing the funding needed for growth, and ultimately achieving a successful exit. These seasoned founders will share candid insights on what worked, what they would do differently, and the critical decisions that shaped their companies’ trajectories. Whether you’re just starting out or planning your next move, this panel offers valuable lessons on innovation, resilience, and the realities of building and selling a business.

Moderator: Angie Sandritter, CEO, Hubtricity
PANEL: Belle: D2P5Partner Showcase Teardown
3:30–3:45 p.m.TransitionTransitionTransition
3:45–4:30 p.m.PANEL: Royal: D2P6
Presented by the AI Research Collaborative (ARC)

Title: AI in Action: Practical Strategies for Small Business Success
GeekOut SetupPartner Showcase Teardown
4:30–6:30 p.m.GeekOut

Applications for people who would like to pitch will open Monday, September 1. You must apply by October 3, and we will notify you by October 14 if you are selected. If you aren’t selected, you’ll still have time to register as an attendee.

Speakers for Day 1, October 28

Prior to joining Accenture Federal Services, Ambrosia, “Ambro” spent 20+ years in the FBI. She is also a leadership coach, wife to Justin and mother to Pax and Esthero.

COL (Ret) Will Johnson is the Palantir Lead for the Huntsville market with responsibility for current programs supporting Army Materiel Command and other Army and DoD customers around the globe.  A highly decorated veteran, Will led Soldiers in numerous units over a 30-year Army career, including commands in combat with the 3d Infantry Division in Iraq and 101st Airborne Division in Afghanistan and is an inductee into the Madison County Hall of Heroes.

Speakers for Day 2, October 29

Registration is now open for attendees. Register here.

Ashley Engles-Ross, IOM
Vice President, Small Business
256-535-2043

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Quick Links

Business After Hours at Hyatt Place Huntsville / Research Park, August 21

Small Business Awards Gala, Sept. 4

City of Madison Update with Mayor Paul Finley, Sept. 10

C-Suite Speaker Series featuring Angela Howald, Sept. 11