Starfish Holdings (Starfish), the parent company of Torch Technologies, Freedom Real Estate and Capital, LLC and SIMVANA announced on February 4 that Joe Pierce has been promoted to Chief Operating Officer (COO) effective immediately. In this role, Pierce will be responsible for Communications, Human Resources, and Information Technology at the enterprise level.

“Joe is a proven leader,” said Starfish CEO John Watson. “Communications, Human Resources, and Information Technology are critical functions across our multi-company enterprise. Joe will provide the day-to-day leadership needed to help our management team deliver world-class programs across our family of companies.”

Pierce joined Starfish in 2024 as CIO. He is a seasoned professional with over 35 years of experience with companies supporting Department of Defense programs including McDonnell Douglas, Boeing, Lockheed Martin, Teledyne Brown Engineering, and Teledyne Technologies. He joined Starfish in 2024 from Teledyne Technologies, where he served in senior leadership roles in Human Resources, Information Technology, Procurement, and Continuous Improvement. Pierce holds a bachelor’s degree in Electrical Engineering Technology from Murray State University.

About Starfish Holdings
Starfish Holdings, Inc. (Starfish) is the parent company of Torch Technologies, Freedom Real Estate & Capital, LLC, and SIMVANA. The company is an S corporation owned by the Starfish Employee Stock Ownership Plan (ESOP) and Trust with a focus on growing the retirement portfolios of the employee-owners of its subsidiaries. Starfish is committed to remaining an Evergreen enterprise through sustainable processes, ensuring employee ownership and financial well-being, supporting community well-being, and enabling customer and partner success, all while operating with integrity. To learn more, visit starfishholdings.com.